navigation A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for navigation.

40

Total entries

57%

Win rate

10

Entry types

40 results

Pattern #94: Visible Search

navigationhome_landing

Pattern #80: Persistent Filters

navigationproduct

Pattern #76: Infinite Scrolling Or Pagination

navigationlisting

Pattern #31: Instant Filter Results

navigationlisting

Pattern #34: Open In A New Tab

navigationproduct

Pattern #14: Exposed Menu Options

navigationproduct

Expected lift: 0%-5%

High confidence

Tunnel

navigationcheckout

Progress Bar

navigationcheckout

Multiple Steps

navigationlisting

Expected lift: 5%-5%

High confidence

Confirmed Selection

navigationlisting

Priming Step

navigationlisting

Fewer Or More Results on Product Page (Kay.com)

navigationproduct

Conversational Filters on Product Page (Kay.com)

navigationproduct

Page Level Navigation on Product Page

navigationproduct

Navigation Redesign Around Visitor Problems → +75% Memberships — Smart Insights

navigationhomepage

Expected lift: 70%-80%

Medium confidence

Examples Page in Global Nav → +12% Sales — PhotoShelter

navigationhomepage

Expected lift: 10%-15%

Medium confidence

Visible Search Bar + Personalized Signup Funnel → +12.5% Signups

navigationhomepage

Expected lift: 5%-20%

Medium confidence

Product Category Links on Homepage → +17% Sales

navigationhomepage

Expected lift: 5%-20%

High confidence

Remove Navigation from Landing Pages (Tunnel) → +14.3% Signups

navigationlanding

Expected lift: 10%-25%

High confidence

Action-Oriented Navigation Label → +110% Click-Through

navigationhomepage

Expected lift: 30%-80%

High confidence