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social_proof A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for social_proof.

43
Total entries
42%
Win rate
10
Entry types

43 results

Test Idea
Winner

Authority

social_proofsignup
Expected lift: 5%-15%
High confidence
Test Idea
Winner

Company Logos

social_proofpricing
Expected lift: 5%-10%
Medium confidence
Test Idea
Inconclusive

Testimonials

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Frequently Asked Questions

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Trust Seals

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Social Counts

social_prooflisting
Low confidence
Test Idea
Inconclusive

Bulleted Reassurances

social_prooflisting
Low confidence
Test Idea
Inconclusive

Social Counts on Product Page (Online.metro-cc.ru)

social_proofproduct
Low confidence
Test Idea
Inconclusive

Customer Star Ratings

social_prooflisting
Low confidence
Test Idea
Inconclusive

Testimonials on Product Page (Online.metro-cc.ru)

social_proofproduct
Low confidence
Test Idea
Winner

Donation Progress Bar with Target → +51% Average Donation — UNICEF

social_prooflanding_page
Expected lift: 50%-55%
Medium confidence
Test Idea
Winner

Account Page Social Proof + Free Account Emphasis → +19% Paid Members — Course Hero

social_proofsignup
Expected lift: 15%-20%
Medium confidence
Test Idea
Inconclusive

Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool

social_prooflanding_page
High confidence
Test Idea
Winner

Social Proof Header (600K Facebook Fans) → +44% Sales — daFlores

social_proofhomepage
Expected lift: 40%-45%
Medium confidence
Best Practice
Loser

Screenshot Testimonials (Non-Authentic) Hurt Signups -9.7%

social_proofhomepage
Expected lift: -15%--5%
Medium confidence
Best Practice
Loser

Social Counts Can Backfire on Lead-Gen Pages (-17.3%)

social_prooflanding
Expected lift: -20%--5%
Medium confidence
Best Practice
Loser

Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion

social_prooflanding
Expected lift: -20%--5%
High confidence
Test Idea
Winner

Dynamic Social Proof + Scarcity on Enrollment Page → +9.7% Sales

social_prooflanding
Expected lift: 5%-15%
Medium confidence
Test Idea
Winner

G2 / Third-Party Award Badges → +5.4% Signups

social_proofhomepage
Expected lift: 5%-10%
Medium confidence
Test Idea
Winner

Social Counts (Activity Numbers) on Service Platforms → +19–26.8% Leads

social_prooflanding
Expected lift: 10%-30%
Medium confidence