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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea
Winner

Loan Form: USPs + Awards + Time-to-Complete Indicator → +87% Conversion

formlanding
Expected lift: 10%-55%
High confidence
Research Finding
Principle

Commonly Used Metrics Are Poor Predictors of Business Impact

measurementany
High confidence
Research Finding
Principle

Personalized Experiences Generate 41% Higher Impact Than Generic

personalizationany
Expected lift: 20%-50%
High confidence

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