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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Cro Program
Conversion Rate Increased From 4% To 5.5% (37.5% Relative Improvement) For Sundays For Dogs Subscription DTC

Subscription Dog Food Funnel: Mobile and Checkout A/B Testing

mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
18% Uplift In Conversion Rates; Reduced Bounce Rate And Increased Returning Visitors For EBay

Product Page Redesign and Checkout Optimization for eBay

pdp_optimizationmultiple
Expected lift: 10%-25%
High confidence
Cro Program
23% Increase In Overall Sales For Rarewaves Music Retailer

Homepage and Search UX Overhaul with Smart Cart for Music Retailer

site_wide_optimizationmultiple
Expected lift: 10%-30%
Medium confidence
Ab Test
35% Increase In Conversion Rate By Adding Express Checkout Button To Smart Cart

Express Checkout Button on Smart Cart

checkout_optimizationcart
Expected lift: 20%-40%
High confidence
Test Idea
Winner

Removing 'Popular Plans' Tab, Showing All Plans → +13% Transactions — [company]

layoutpricing
Expected lift: 10%-15%
Medium confidence
Test Idea
Winner

Homepage Hero Carousel Removal → +10% Application Completions — EQ Bank

layouthomepage
Expected lift: 10%-10%
Medium confidence
Cro Program
285% BFCM Conversion Rate Increase For Sports Nutrition Brand

Mobile Search Bar Visibility and Heatmap-Driven PDP Redesign

mobile_optimizationmultiple
Expected lift: 50%-200%
Medium confidence
Test Idea
Winner

Product Debundling with Feature Bullet Lists → +11.2% Subscriptions — Dollar Shave Club

layoutproduct_page
Expected lift: 10%-10%
Medium confidence
Test Idea
Winner

In-Store Screen Idle State Redesign → +51% Interaction Rate — Tommy Hilfiger

layoutproduct_page
Expected lift: 50%-55%
Medium confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP

Subscription Copy Test on Product Detail Page

pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP

Accordion Layout on Product Detail Page

pdp_optimizationproduct
Expected lift: 10%-25%
High confidence
Test Idea
Winner

Value Proposition Placement on Product Page → +3.7% Orders — TaylorMade

copyproduct_page
Expected lift: 5%-5%
High confidence
Test Idea
Winner

Emotional Brand-Voice Copy in Subscription Funnel → +5.2% Subscriptions — Dollar Shave Club

copylanding_page
Expected lift: 5%-5%
Medium confidence
Test Idea
Winner

Marketplace Order Confirmation Upsell → +20% Ancillary Sales — Gousto

layoutcheckout
Expected lift: 20%-20%
Medium confidence
Test Idea
Winner

Softer CTA Copy 'Select Plan' vs 'Order Now' → +24% Transactions — [company]

CTApricing
Expected lift: 20%-25%
Medium confidence
Test Idea
Winner

Donation Progress Bar with Target → +51% Average Donation — UNICEF

social_prooflanding_page
Expected lift: 50%-55%
Medium confidence
Test Idea
Inconclusive

Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool

social_prooflanding_page
High confidence
Test Idea
Winner

Usage-Based Pricing Model vs Feature-Tiered Pricing → 2x Sales — Wistia

pricingpricing
Expected lift: 90%-110%
Medium confidence
Test Idea
Winner

Navigation CTA 'Latest Stock Picks' → +11.2% Transactions — The Motley Fool

CTAhomepage
Expected lift: 10%-10%
High confidence
Test Idea
Winner

Account Page Social Proof + Free Account Emphasis → +19% Paid Members — Course Hero

social_proofsignup
Expected lift: 15%-20%
Medium confidence

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