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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Cro Program
42% Desktop And 35% Mobile Conversion Rate Increase; 22x ROI For Soft Surroundings

Mobile Conversion Parity Program for Women's Fashion Retailer

mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
23% Increase In Overall Sales For Rarewaves Music Retailer

Homepage and Search UX Overhaul with Smart Cart for Music Retailer

site_wide_optimizationmultiple
Expected lift: 10%-30%
Medium confidence
Cro Program
7% Overall Conversion Rate Boost And 29% Checkout Conversion Increase Within 3 Months For Azuna

Mobile-First UX and Checkout Optimization for Candle Brand

checkout_optimizationmultiple
Expected lift: 15%-35%
Medium confidence
Cro Program
273% Category Page Conversion Increase, 33% Product Page Conversion Increase, 50% Sales Increase In 9 Months For Swiss Outpost

Category Page Overhaul and Product Page Redesign for Online Watch Retailer

category_page_optimizationmultiple
Expected lift: 30%-100%
High confidence
Cro Program
112% BFCM Conversion Rate Increase And 204% Revenue Increase For PerTronix Automotive Brand

Long-Term CRO Program with PDP Audit for Automotive Parts

pdp_optimizationmultiple
Expected lift: 40%-120%
Medium confidence
Cro Program
18-20% Increase In Conversion Rates Generating $900K Incremental Revenue For Catalina Crunch

DTC Subscription Funnel Optimization for Health Food Brand

checkout_optimizationmultiple
Expected lift: 10%-25%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP

Accordion Layout on Product Detail Page

pdp_optimizationproduct
Expected lift: 10%-25%
High confidence
Test Idea
Winner

In-Store Screen Idle State Redesign → +51% Interaction Rate — Tommy Hilfiger

layoutproduct_page
Expected lift: 50%-55%
Medium confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP

Subscription Copy Test on Product Detail Page

pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Ab Test
35% Increase In Conversion Rate By Adding Express Checkout Button To Smart Cart

Express Checkout Button on Smart Cart

checkout_optimizationcart
Expected lift: 20%-40%
High confidence
Test Idea
Winner

Product Debundling with Feature Bullet Lists → +11.2% Subscriptions — Dollar Shave Club

layoutproduct_page
Expected lift: 10%-10%
Medium confidence
Test Idea
Winner

Emotional Brand-Voice Copy in Subscription Funnel → +5.2% Subscriptions — Dollar Shave Club

copylanding_page
Expected lift: 5%-5%
Medium confidence
Test Idea
Winner

Removing 'Popular Plans' Tab, Showing All Plans → +13% Transactions — [company]

layoutpricing
Expected lift: 10%-15%
Medium confidence
Test Idea
Winner

Homepage Hero Carousel Removal → +10% Application Completions — EQ Bank

layouthomepage
Expected lift: 10%-10%
Medium confidence
Cro Program
285% BFCM Conversion Rate Increase For Sports Nutrition Brand

Mobile Search Bar Visibility and Heatmap-Driven PDP Redesign

mobile_optimizationmultiple
Expected lift: 50%-200%
Medium confidence
Test Idea
Winner

Value Proposition Placement on Product Page → +3.7% Orders — TaylorMade

copyproduct_page
Expected lift: 5%-5%
High confidence
Test Idea
Winner

Landing Page with Future-Pacing + Trust Elements → +61% Leads — Earth Class Mail

copylanding_page
Expected lift: 60%-65%
Medium confidence
Test Idea
Winner

Donation Progress Bar with Target → +51% Average Donation — UNICEF

social_prooflanding_page
Expected lift: 50%-55%
Medium confidence
Test Idea
Winner

App Onboarding Simplification → +80% Registrations — The Guardian

formlanding_page
Expected lift: 75%-85%
Medium confidence
Test Idea
Winner

Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek

copycheckout
Expected lift: 5%-10%
High confidence

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