1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Form Field Reduction (Postpone Fields to Next Step) → +3.9% Leads

Expected lift: 5%-15%

High confidence

Bigger CTA Button in Navigation → +95.1% Progression

Expected lift: 20%-60%

High confidence

Multi-Step Form (Gradual Reassurance) → +36.4% Leads

Expected lift: 15%-45%

High confidence

Narrower Form + Benefit Copy + Trust Signals → +52% Demo Requests

Expected lift: 30%-60%

High confidence

Welcome Mat / Partial Interstitial → +181.2% Signups

Expected lift: 50%-150%

High confidence

Pop-up Demo Request Form on High-Intent Page → +26% Demo Requests

Expected lift: 15%-35%

High confidence

Funnel Analysis → Add Info to Pre-Payment Page → +10% Purchases

Expected lift: 5%-15%

Medium confidence

Above-the-Fold CTA Placement → +255.8% Leads

Expected lift: 50%-150%

High confidence

Research Finding

Black Friday UX Optimization → +21.5% User Logins (Retail)

Expected lift: 15%-25%

Medium confidence

Research Finding

Credit Card Application Page Optimization → +24% Sign-ups (Finance)

Expected lift: 15%-30%

Medium confidence

Cross-Sell Redesign: Thumbnail Images + Visitor-Centric Copy → +16% Revenue

Expected lift: 10%-25%

High confidence

Research Finding

A/B Testing Lead Gen Page → +12% Sign-ups (Gaming Industry)

testing_strategylanding

Expected lift: 10%-15%

Medium confidence

Full Funnel Optimization via Behavior Analytics → +125% Checkout Rate

Expected lift: 50%-130%

High confidence

Video Testimonials + Subscription Table Above Fold → +6.7% Purchases

social_proofpricing

Expected lift: 5%-15%

High confidence

Homepage Redesign: Shorter Scroll + Trust Logos + Benefits Section → +52% Demo Requests

Expected lift: 30%-60%

High confidence

Distinct CTA Color + First Fold Placement → +101% Click-Through Rate

Expected lift: 40%-120%

High confidence

Full Homepage Redesign (Split URL) → +49% Visitor-to-Trial Conversion

Expected lift: 30%-60%

High confidence

Research Finding

Test Quality Peaks at 1–10 Annual Tests Per Engineer; Drops 87% After 30

testing_strategyany

High confidence

Research Finding

4+ Variation Tests Win 2.4x More Often With 27% Higher Lift

testing_strategyany

Expected lift: 10%-30%

High confidence

Mobile Homepage Redesign: Value Prop + Pricing in Hero + FAQ → +42% Sign-ups

Expected lift: 25%-55%

High confidence

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