Skip to main content

1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Best Practice
Positive

Soshe Beauty: Oddit UX Audit Nearly Doubles Conversion Rate

ux-auditmultiple
Expected lift: 50%-100%
Medium confidence
Ab Test
Positive

Universal Standard: Size Inclusivity DTC Purchase Conversion

product_pageproduct_detail_page
Expected lift: 5%-15%
Medium confidence
Ab Test
Positive

Guardian App Onboarding: Removing 'Start Reading' CTA

onboardingonboarding_flow
Expected lift: 50%-100%
High confidence
Ab Test
Positive

Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits

pricingpricing_page
Expected lift: 30%-60%
High confidence
Ab Test
Positive

Dr. Squatch: Product Page Optimisation for DTC Soap Brand

product_pageproduct_detail_page
Expected lift: 20%-50%
High confidence
Ab Test
Positive

[company]: 'Select Plan' vs 'Order Now' CTA Copy on Plan Selection Page

copyproduct_page
Expected lift: 15%-30%
High confidence
Ab Test
Positive

Bombas: Sock Brand Login and Account Engagement Optimisation

accountlogin_page
Expected lift: 25%-50%
High confidence
Ab Test
Positive

Hyperice: Recovery Technology eCommerce CRO Programme

ecommerceproduct_detail_page
Expected lift: 40%-100%
High confidence
Ab Test
Positive

Labster: Virtual Lab SaaS Free Trial Sign-Up Optimisation

lead_generationlanding_page
Expected lift: 40%-70%
Medium confidence
Best Practice
Positive

Braxley Bands: Site-Wide UX Optimization Drives 40% Conversion Increase and 8% AOV Lift

ux-auditmultiple
Expected lift: 25%-45%
Medium confidence
Best Practice
Positive

Oodie Apparel: Full-Site UX Audit Generates Millions in New Monthly Revenue

ux-auditmultiple
Expected lift: 5%-5%
Medium confidence
Best Practice
Positive

Frontend Simplified: Course Landing Page Redesign Increases Enrollment from 32% to 55% CVR

ux-auditlanding-page
Expected lift: 40%-80%
Medium confidence
Best Practice
Positive

Fresh Chile Co: UX Overhaul Drives 78% Conversion Increase and 271% Order Growth

ux-auditmultiple
Expected lift: 50%-100%
Medium confidence
Best Practice
Positive

Bokksu Subscription Marketplace: Oddit Audit Drives 36% Revenue Per Client and 40% Conversion Lift

ux-auditmultiple
Expected lift: 25%-45%
Medium confidence
Best Practice
Positive

Roo & You: UX Optimization Lifts CVR 40% While Increasing New Customer Acquisition 25%

ux-auditmultiple
Expected lift: 30%-50%
Medium confidence
Best Practice
Positive

Crossnet Sports: Oddit UX Audit Drives 20% Increase in Add-to-Cart Rate

ux-auditproduct-page
Expected lift: 15%-25%
Medium confidence
Best Practice
Positive

Human Improvement: UX Audit Doubles CVR from 1.75% to 3.5% with 25% AOV Lift

ux-auditmultiple
Expected lift: 50%-100%
Medium confidence
Best Practice
Positive

Cleaner Co Services: Booking Page Optimization Increases Booking Conversion from 2.8% to 3.5%

ux-auditbooking
Expected lift: 20%-30%
Medium confidence
Best Practice
Positive

Wandering Bear Coffee: Landing Page Redesign Increases CVR 34% and Reduces CPA 30%

ux-auditlanding-page
Expected lift: 20%-40%
Medium confidence
Experiment
Positive

Gousto Order Confirmation Page: Reposition Marketplace as Next Step in Order Flow

upsellorder-confirmation
Expected lift: 15%-25%
High confidence

Not sure where to start?

Answer a few questions about your site and get personalized test recommendations ranked by expected impact.

Get personalized recommendations