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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Ab Test
Positive

Bombas: Sock Brand Login and Account Engagement Optimisation

accountlogin_page
Expected lift: 25%-50%
High confidence
Ab Test
Positive

Universal Standard: Size Inclusivity DTC Purchase Conversion

product_pageproduct_detail_page
Expected lift: 5%-15%
Medium confidence
Ab Test
Positive

Dr. Squatch: Product Page Optimisation for DTC Soap Brand

product_pageproduct_detail_page
Expected lift: 20%-50%
High confidence
Ab Test
Positive

Navex Global: Compliance SaaS Homepage and Demo Request Redesign

lead_generationhomepage
Expected lift: 100%-200%
High confidence
Ab Test
Positive

Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits

pricingpricing_page
Expected lift: 30%-60%
High confidence
Best Practice
Positive

Soshe Beauty: Oddit UX Audit Nearly Doubles Conversion Rate

ux-auditmultiple
Expected lift: 50%-100%
Medium confidence
Best Practice
Positive

Crossnet Sports: Oddit UX Audit Drives 20% Increase in Add-to-Cart Rate

ux-auditproduct-page
Expected lift: 15%-25%
Medium confidence
Best Practice
Positive

Wandering Bear Coffee: Landing Page Redesign Increases CVR 34% and Reduces CPA 30%

ux-auditlanding-page
Expected lift: 20%-40%
Medium confidence
Best Practice
Positive

Braxley Bands: Site-Wide UX Optimization Drives 40% Conversion Increase and 8% AOV Lift

ux-auditmultiple
Expected lift: 25%-45%
Medium confidence
Best Practice
Positive

Fresh Chile Co: UX Overhaul Drives 78% Conversion Increase and 271% Order Growth

ux-auditmultiple
Expected lift: 50%-100%
Medium confidence
Best Practice
Positive

Cleaner Co Services: Booking Page Optimization Increases Booking Conversion from 2.8% to 3.5%

ux-auditbooking
Expected lift: 20%-30%
Medium confidence
Best Practice
Positive

Frontend Simplified: Course Landing Page Redesign Increases Enrollment from 32% to 55% CVR

ux-auditlanding-page
Expected lift: 40%-80%
Medium confidence
Best Practice
Positive

Bokksu Subscription Marketplace: Oddit Audit Drives 36% Revenue Per Client and 40% Conversion Lift

ux-auditmultiple
Expected lift: 25%-45%
Medium confidence
Best Practice
Positive

Oodie Apparel: Full-Site UX Audit Generates Millions in New Monthly Revenue

ux-auditmultiple
Expected lift: 5%-5%
Medium confidence
Best Practice
Positive

Roo & You: UX Optimization Lifts CVR 40% While Increasing New Customer Acquisition 25%

ux-auditmultiple
Expected lift: 30%-50%
Medium confidence
Best Practice
Positive

Human Improvement: UX Audit Doubles CVR from 1.75% to 3.5% with 25% AOV Lift

ux-auditmultiple
Expected lift: 50%-100%
Medium confidence
Experiment
Positive

Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth

pricingpricing
Expected lift: 30%-100%
High confidence
Experiment
Positive

[company] Plans Page: Price-Ordered Plans Increase Conversions via Processing Fluency

product-displayproduct-listing
Expected lift: 5%-10%
High confidence
Experiment
Positive

RevZilla Mobile Cart: Product Summary Test Increases Mobile Conversion 6.01%

cartcart
Expected lift: 5%-10%
High confidence
Experiment
Positive

[company] Plans Page: User-Focused Filter Language Increases Plan Selection

personalizationproduct-listing
Expected lift: 5%-10%
High confidence

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