1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

App Onboarding Simplification → +80% Registrations — The Guardian

formlanding_page

Expected lift: 75%-85%

Medium confidence

Donation Progress Bar with Target → +51% Average Donation — UNICEF

social_prooflanding_page

Expected lift: 50%-55%

Medium confidence

Marketplace Order Confirmation Upsell → +20% Ancillary Sales — Gousto

Expected lift: 20%-20%

Medium confidence

Softer CTA Copy 'Select Plan' vs 'Order Now' → +24% Transactions — [company]

Expected lift: 20%-25%

Medium confidence

Landing Page with Future-Pacing + Trust Elements → +61% Leads — Earth Class Mail

copylanding_page

Expected lift: 60%-65%

Medium confidence

Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek

Expected lift: 5%-10%

High confidence

Social Proof Header (600K Facebook Fans) → +44% Sales — daFlores

social_proofhomepage

Expected lift: 40%-45%

Medium confidence

Navigation Redesign Around Visitor Problems → +75% Memberships — Smart Insights

navigationhomepage

Expected lift: 70%-80%

Medium confidence

Homepage Landing Page Move → +17–74% Conversions — TopCashback

Expected lift: 15%-75%

Medium confidence

Checkout Objection Copy → +116% Signups — Crazy Egg

Expected lift: 110%-120%

Medium confidence

Visitor Segmentation by User Type → 400%+ Conversion Lift — Voices.com

personalizationhomepage

Expected lift: 300%-400%

Medium confidence

Pricing Page Repositioning as Education Tool → +36% Signups — GoHenry

Expected lift: 35%-40%

Medium confidence

Urgency Countdown Clock → +27% Orders — daFlores

copyproduct_page

Expected lift: 25%-30%

Medium confidence

Pre-Price Sales Letter Page → +157% Memberships — Smart Insights

layoutlanding_page

Expected lift: 150%-165%

Medium confidence

Mobile Landing Page Redesign → +78% Signups — GoHenry

layoutlanding_page

Expected lift: 75%-80%

Medium confidence

Examples Page in Global Nav → +12% Sales — PhotoShelter

navigationhomepage

Expected lift: 10%-15%

Medium confidence

Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion

social_prooflanding

Expected lift: -20%--5%

High confidence

Explainer Video on Homepage → +64% Conversions — Crazy Egg

Expected lift: 60%-70%

Medium confidence

Social Counts Can Backfire on Lead-Gen Pages (-17.3%)

social_prooflanding

Expected lift: -20%--5%

Medium confidence

Screenshot Testimonials (Non-Authentic) Hurt Signups -9.7%

social_proofhomepage

Expected lift: -15%--5%

Medium confidence

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