1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Explainer Video on Homepage → +64% Conversions — Crazy Egg

Expected lift: 60%-70%

Medium confidence

Social Counts Can Backfire on Lead-Gen Pages (-17.3%)

social_prooflanding

Expected lift: -20%--5%

Medium confidence

Visible Search Bar + Personalized Signup Funnel → +12.5% Signups

navigationhomepage

Expected lift: 5%-20%

Medium confidence

Push Users to Pricing Page Earlier → +24.7% Sales

pricinghomepage

Expected lift: 10%-30%

Medium confidence

Product Category Links on Homepage → +17% Sales

navigationhomepage

Expected lift: 5%-20%

High confidence

Cart Resume for Returning Drop-Off Users → +6–9.7% Sales

personalizationhomepage

Expected lift: 5%-15%

Medium confidence

Transparent Pricing in Hero Headline → +26.1% Signups

pricinghomepage

Expected lift: 10%-30%

Medium confidence

Use Case Examples / Example Situations → +13.1% Leads

Expected lift: 10%-20%

Medium confidence

Remove Navigation from Landing Pages (Tunnel) → +14.3% Signups

navigationlanding

Expected lift: 10%-25%

High confidence

Product / Course Links on Homepage → +16–50% Sales

contenthomepage

Expected lift: 10%-35%

High confidence

G2 / Third-Party Award Badges → +5.4% Signups

social_proofhomepage

Expected lift: 5%-10%

Medium confidence

Static Images Replace Auto-Playing Carousel → +28% Progression

Expected lift: 10%-30%

High confidence

Dynamic Social Proof + Scarcity on Enrollment Page → +9.7% Sales

social_prooflanding

Expected lift: 5%-15%

Medium confidence

Social Counts (Activity Numbers) on Service Platforms → +19–26.8% Leads

social_prooflanding

Expected lift: 10%-30%

Medium confidence

Repeated Bottom CTA on Long Pages → +15.5% Signups

Expected lift: 10%-25%

High confidence

Action-Oriented Navigation Label → +110% Click-Through

navigationhomepage

Expected lift: 30%-80%

High confidence

Form Field Reduction (Postpone Fields to Next Step) → +3.9% Leads

Expected lift: 5%-15%

High confidence

Bigger CTA Button in Navigation → +95.1% Progression

Expected lift: 20%-60%

High confidence

Replacing Static with Interactive Integration Logos → +21.4% Signups

social_proofhomepage

Expected lift: 10%-25%

Medium confidence

Customer Review Badges Replacing Video Component → +14.2% Progression

social_proofhomepage

Expected lift: 10%-20%

Medium confidence

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