1,100+ A/B Test Results & CRO Research

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1,186 results

Research Finding

[company] Meta: Top Homepage CRO Patterns — Ranked by Average Lift

testing_strategyhomepage

High confidence

Ghost / Outline Buttons Lose to Filled Buttons — Consistently

Expected lift: -25%-0%

High confidence

Explainer Video on Homepage → +64% Conversions — Crazy Egg

Expected lift: 60%-70%

Medium confidence

Screenshot Testimonials (Non-Authentic) Hurt Signups -9.7%

social_proofhomepage

Expected lift: -15%--5%

Medium confidence

Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion

social_prooflanding

Expected lift: -20%--5%

High confidence

'How It Works' Section Removal Hurt -4.6% to -11.7%

contenthomepage|landing

Expected lift: -15%--5%

Medium confidence

Use Case Examples / Example Situations → +13.1% Leads

Expected lift: 10%-20%

Medium confidence

Cart Resume for Returning Drop-Off Users → +6–9.7% Sales

personalizationhomepage

Expected lift: 5%-15%

Medium confidence

G2 / Third-Party Award Badges → +5.4% Signups

social_proofhomepage

Expected lift: 5%-10%

Medium confidence

Transparent Pricing in Hero Headline → +26.1% Signups

pricinghomepage

Expected lift: 10%-30%

Medium confidence

Product / Course Links on Homepage → +16–50% Sales

contenthomepage

Expected lift: 10%-35%

High confidence

Dynamic Social Proof + Scarcity on Enrollment Page → +9.7% Sales

social_prooflanding

Expected lift: 5%-15%

Medium confidence

Product Category Links on Homepage → +17% Sales

navigationhomepage

Expected lift: 5%-20%

High confidence

Static Images Replace Auto-Playing Carousel → +28% Progression

Expected lift: 10%-30%

High confidence

Remove Navigation from Landing Pages (Tunnel) → +14.3% Signups

navigationlanding

Expected lift: 10%-25%

High confidence

Push Users to Pricing Page Earlier → +24.7% Sales

pricinghomepage

Expected lift: 10%-30%

Medium confidence

Bigger CTA Button in Navigation → +95.1% Progression

Expected lift: 20%-60%

High confidence

Social Counts (Activity Numbers) on Service Platforms → +19–26.8% Leads

social_prooflanding

Expected lift: 10%-30%

Medium confidence

Multi-Step Form (Gradual Reassurance) → +36.4% Leads

Expected lift: 15%-45%

High confidence

4-Step Signup Funnel vs Single Popup → +35.3% Leads

Expected lift: 15%-40%

High confidence

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