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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Experiment
Positive

[company] Plans Page: Price-Ordered Plans Increase Conversions via Processing Fluency

product-displayproduct-listing
Expected lift: 5%-10%
High confidence
Experiment
Positive

RevZilla Mobile Cart: Product Summary Test Increases Mobile Conversion 6.01%

cartcart
Expected lift: 5%-10%
High confidence
Experiment
Positive

[company] Plans Page: User-Focused Filter Language Increases Plan Selection

personalizationproduct-listing
Expected lift: 5%-10%
High confidence
Experiment
Positive

Tipalti B2B FinTech: Research-Led Experimentation Lifts Lead-to-Opportunity from 5% to 24%

lead-generationlanding-page
Expected lift: 100%-400%
High confidence
Experiment
Positive

[company] Plans Page: CTA Copy 'Select Plan' vs 'Order Now' Reduces Commitment Anxiety

cta-copyproduct-listing
Expected lift: 15%-30%
High confidence
Experiment
Positive

[company] Plans Page: Showing All Plans vs Popular Plans Tab — Expanding Choice

product-displayproduct-listing
Expected lift: 10%-15%
High confidence
Experiment
Positive

Native DTC Deodorant: Cross-Sell Placement in Checkout Drives $1.5M Revenue Lift

upsellcheckout
Expected lift: 5%-15%
High confidence
Experiment
Positive

thortful Greeting Cards: Experimentation Program Delivers 30x ROI

experimentation-programmultiple
Medium confidence
Experiment
Positive

Gousto Order Confirmation Page: Reposition Marketplace as Next Step in Order Flow

upsellorder-confirmation
Expected lift: 15%-25%
High confidence
Cro Program
42% Conversion Rate Improvement Against A 25% Stretch Goal Within 8 Months For Reliance General Insurance

Insurance Funnel CRO: Multi-Product Quote and Checkout Optimization

checkout_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
30% Conversion Rate Delivered For Impact Dog Crates Through Category Widget And Product Page Redesign

Impact Dog Crates: Category Widget and PDP Redesign for Conversion

pdp_optimizationmultiple
Expected lift: 15%-40%
Medium confidence
Cro Program
55% CVR Uplift In 8 Months, 17% BFCM Revenue Boost Against Projections, 4x First-Week ROI For Z Gallerie

Full-Site CRO Program with BFCM Acceleration for Home Decor Retailer

site_wide_optimizationmultiple
Expected lift: 20%-60%
High confidence
Experiment
Positive

Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans

pricingpricing
Expected lift: 40%-100%
High confidence
Cro Program
300% Increase In Product-Page-To-Order-Confirmation Conversion Rate; Monthly Revenue Grew From $500K To $1.5M In 14 Months For Home Gallery Stores

Product Page to Checkout Funnel Redesign for Furniture Retailer

pdp_optimizationmultiple
Expected lift: 50%-200%
High confidence
Cro Program
25% Low-Funnel And 60% High-Funnel Conversion Rate Increases For Generator Depot

Funnel Conversion Rate Optimization for Power Equipment Retailer

site_wide_optimizationmultiple
Expected lift: 20%-65%
Medium confidence
Experiment
Positive

The Guardian App Onboarding: Remove 'Start Reading' CTA to Force Registration Awareness

onboardingmobile-app-onboarding
Expected lift: 20%-80%
High confidence
Cro Program
112% BFCM Conversion Rate Increase And 204% Revenue Increase For PerTronix Automotive Brand

Long-Term CRO Program with PDP Audit for Automotive Parts

pdp_optimizationmultiple
Expected lift: 40%-120%
Medium confidence
Cro Program
Conversion Rate Increased From 4% To 5.5% (37.5% Relative Improvement) For Sundays For Dogs Subscription DTC

Subscription Dog Food Funnel: Mobile and Checkout A/B Testing

mobile_optimizationmultiple
Expected lift: 20%-45%
High confidence
Cro Program
18% Uplift In Conversion Rates; Reduced Bounce Rate And Increased Returning Visitors For EBay

Product Page Redesign and Checkout Optimization for eBay

pdp_optimizationmultiple
Expected lift: 10%-25%
High confidence
Cro Program
50% Improvement In Conversion Rates Against A Stretch Target Of 30% For 3M B2B Marketing Pages

B2B Landing Page Optimization Program for 3M

landing_page_optimizationlanding_page
Expected lift: 20%-50%
High confidence

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