1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,186 results

Inline Link Nudge on Content Page (Thomasnet.com)

Contrast Links & Buttons on Content Page (Thomasnet.com)

Nagging Results on Content Page (Thomasnet.com)

Maybe Later on Content Page ([company].org)

Page Level Navigation on Product Page

navigationproduct

Sticky Call To Action on Product Page

Inline Link Nudge on Content Page

What It's Worth on Product Page (Kay.com)

Cart Reminder And Recently Viewed on Product Page

personalizationproduct

Repeated Bottom Call To Action on Content Page (Thomasnet.com)

Inline Link Nudge on Content Page (Backstage.com)

Ring: Add-to-Cart and AOV Optimisation for Security Hardware

ecommerceproduct_detail_page

Expected lift: 10%-20%

High confidence

[company]: Reordering Plan Display by Price on Plan Selection Page

pricingproduct_page

Expected lift: 5%-10%

High confidence

Gousto: Order Confirmation Page Marketplace Repositioning

upsellconfirmation_page

Expected lift: 15%-30%

High confidence

DIFF Eyewear: DTC Eyewear Product Page Conversion Lift

product_pageproduct_detail_page

Expected lift: 40%-70%

High confidence

Sierra Club: Donation Page Conversion Optimisation

lead_generationlanding_page

Expected lift: 30%-50%

High confidence

Welcome Mat - Partial on Content Page (Expertinstitute.com)

Sticky Call To Action on Content Page (Thomasnet.com)

Links Or Buttons on Content Page (Backstage.com)

Labster: Virtual Lab SaaS Free Trial Sign-Up Optimisation

lead_generationlanding_page

Expected lift: 40%-70%

Medium confidence

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