1,100+ A/B Test Results & CRO Research

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1,186 results

Netflix: Homepage — Designs Their Button A Little Too Big

ctahome_landing

Google: Listing Page — The List Vs The Grid

Netflix: Pricing Page — Single Plan Recommendation (Rejected)

Amazon: Product Page — Product Availability And Price Belong Closer Towards Add To Cart

Booking.com: Homepage — Homepage Carousel Experiment Fails

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Booking.com: Site-wide — Traditional Breadcrumb After Rejecting A Multi-Dimensional One

Bol.com: Listing Page — The UI Classic: List Vs Grid View

Airbnb: Homepage — Both Of These Social Proof Statements

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Airbnb: Signup — Signup, This Experiment Suggests

Etsy: Site-wide — Better, Padded And Wider Search Bar In This A/B/C Test

Amazon: Site-wide — Loaded Hamburger Menu Beats Its Older Dropdown Version

Airbnb: Product Page — Calendar Picker Component From This UI Experiment

Netflix: Homepage — Upfront Email Capture At The Start Of Their Signup Flow And It Succeeds

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Booking.com: Homepage — Two Search Bars Are Not Better Than One

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Netflix: Pricing Page — Keeps Its Older Price Comparison Table And Rejects Their New Layout

Airbnb: Product Page — Big Property Page Redesign But (Rejected)

Bol.com: Product Page — 8 Add-To-Cart Buttons

Booking.com: Listing Page — Ghost Buttons, (Rejected)

Airbnb: Listing Page — Search With Automatic Prompts

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Bol.com: Listing Page — Expanded Color and Brand Filters

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