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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Leaked Test
Winner

Bol.com: Listing Page — The UI Classic: List Vs Grid View

layoutlisting
Low confidence
Leaked Test
Winner

Amazon: Product Page — Product Availability And Price Belong Closer Towards Add To Cart

pricingproduct
Low confidence
Leaked Test
Loser

Airbnb: Signup — Signup, This Experiment Suggests

othersignup
Low confidence
Leaked Test
Loser

Netflix: Pricing Page — Single Plan Recommendation (Rejected)

pricingpricing
Low confidence
Leaked Test
Winner

Booking.com: Homepage — Homepage Carousel Experiment Fails

otherhome_landing
Low confidence
Leaked Test
Winner

Bol.com: Listing Page — Something Better Than Classic Pulldown Menus, As Expected

navigationlisting
Low confidence
Leaked Test
Winner

Netflix: Pricing Page — Keeps Its Older Price Comparison Table And Rejects Their New Layout

pricingpricing
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Search With Automatic Prompts

navigationlisting
Low confidence
Leaked Test
Winner

Netflix: Homepage — Upfront Email Capture At The Start Of Their Signup Flow And It Succeeds

social_proofhome_landing
Low confidence
Leaked Test
Winner

Booking.com: Homepage — Two Search Bars Are Not Better Than One

navigationhome_landing
Low confidence
Leaked Test
Loser

Airbnb: Product Page — Big Property Page Redesign But (Rejected)

otherproduct
Low confidence
Leaked Test
Winner

Etsy: Site-wide — Better, Padded And Wider Search Bar In This A/B/C Test

navigationany
Low confidence
Leaked Test
Winner

Amazon: Site-wide — Loaded Hamburger Menu Beats Its Older Dropdown Version

navigationany
Low confidence
Leaked Test
Winner

Airbnb: Product Page — Calendar Picker Component From This UI Experiment

otherproduct
Low confidence
Leaked Test
Loser

Booking.com: Listing Page — Ghost Buttons, (Rejected)

ctalisting
Low confidence
Leaked Test
Winner

Bol.com: Product Page — 8 Add-To-Cart Buttons

ctaproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — How Etsy's Product Page Design Evolved Between 2019 And 2020

otherproduct
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Customer Rating Averages Above Search Results

social_prooflisting
Low confidence
Leaked Test
Winner

Amazon: Product Page — Both Add-To-Cart And Buy Now Buttons

ctaproduct
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Better Placement For Saving Properties

otherlisting
Low confidence

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