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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

11 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive

Product: Bottom Or Left Thumbnails

Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industry
inconclusive

Product: Carousel Vs Static Grid Images

Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industry
inconclusive

Listing: Category Images

Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industry
inconclusive

Listing: Supporting Theme Images

Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industry
inconclusive

Product: Authentic Photos

Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industry
inconclusive

Signup: Blurred Product Background

Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.

ImageryCross-Industry
inconclusive

Thank you: Autoplay Video

Context: Visual elements on the thank you aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industry
inconclusive

Product: Single Focus Photos

Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industry
inconclusive

Listing: Supporting Theme Images

Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industryn=79,626
inconclusive

Listing: List Or Grid View

Context: The information hierarchy on the listing may not match how users actually scan and process the content.

ImageryCross-Industryn=79,626
inconclusive

Listing: Category Images

Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryCross-Industryn=34,191

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