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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

8 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive

Listing: Instant Filter Results

Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationCross-Industry
inconclusive

Product: Open In A New Tab

Context: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.

NavigationCross-Industry
inconclusive

Listing: Infinite Scrolling Or Pagination

Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.

NavigationCross-Industry
inconclusive

Product: Persistent Filters

Context: Users can't quickly find relevant products or content on the product, leading to frustration and early exits.

NavigationCross-Industry
inconclusive

Home landing: Visible Search

Context: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.

NavigationCross-Industry
inconclusive

Listing: Search Keyword Highlighting

Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationCross-Industry
inconclusive

Listing: Visible Filters

Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationCross-Industry
inconclusive

Product: Page Level Navigation

Context: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.

NavigationCross-Industry

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