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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

6 experiments
Winners, losers & inconclusive
Full statistical details
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

PricingTravel
winner

Product: Product Page

Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.

PricingE-commerce
winner

Product: Product Page

Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.

PricingE-commerce
winner

Product: Product Page

Problem: Without clear urgency signals, users delay their decision on the product, leading to drop-offs and abandoned sessions.

PricingE-commerce
winner

Pricing Page: Pricing Page

Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingSaaS
winner

Product: Product Page

Problem: Friction during the product process causes users to abandon right when they're closest to converting.

PricingE-commerce

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