Skip to main content

The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

7 experiments
Winners, losers & inconclusive
Full statistical details
loser

Home landing: Social Proof Display

Problem: Users on the home landing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
loser

Product: Product Page

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofE-commerce
loser

Product: Product Page

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofE-commerce
loser-9.0%

Homepage: Screenshot Testimonials (Non-Authentic) Hurt Signups -9.7%

Problem: Users on the homepage need validation from others before committing — without visible proof of success, they hesitate.

Social ProofCross-Industry
loser-12.5%

Landing: Video Testimonials Mid-Page on Lead-Gen Forms

Problem: Users on the landing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofCross-Industry
loser-12.5%

Landing: Social Counts Can Backfire on Lead-Gen Pages (-17.3%)

Problem: Users can't quickly find relevant products or content on the landing, leading to frustration and early exits.

Social ProofCross-Industry
loser-8.5%

Landing Page: Social Proof Optimization

Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Social ProofEnergy & Utilitiesn=23,353

Stop Re-Running Failed Tests

Build on what's already been learned. Save your own experiments, surface winning patterns, and make every test count.

Browse Experiments By

Comparisons

Popular Combos

Explore More