Skip to main content

The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

3 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive

Product: Gradual Reassurance

Context: Multi-step processes on the product can overwhelm users if they can't see how far along they are or how much is left.

TrustCross-Industry
inconclusive

Checkout: Bulleted Reassurances

Context: Friction during the checkout process causes users to abandon right when they're closest to converting.

TrustCross-Industry
inconclusive

Checkout: Money Back Guarantee

Context: Friction during the checkout process causes users to abandon right when they're closest to converting.

TrustCross-Industry

Stop Re-Running Failed Tests

Build on what's already been learned. Save your own experiments, surface winning patterns, and make every test count.

Browse Experiments By

Comparisons

Popular Combos

Explore More