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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

41 experiments
Winners, losers & inconclusive
Full statistical details
winner+12.5%

Homepage: Visible Search Bar + Personalized Signup Funnel

Problem: Coupon and promo code fields on homepages can distract users — they leave to hunt for codes, reducing completion rates.

NavigationCross-Industry

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Browse Experiments By

Outcome

Winning TestsFailed Tests

Category

CTAPricingLayoutFormSocial ProofTrustNavigationCopy & MessagingImageryMobile UXPersonalizationMeasurementTesting Strategy

Page Type

HomepageLanding PageCheckoutCartPricing PageProduct PageCategory PageContent PageMobileSignupForm PageThank You Page

Industry

E-commerceSaaSFintechEdTechEnergy & UtilitiesMediaTravelRetailHealthcareCross-IndustryNonprofitServices

Comparisons

CTA vs LayoutPricing vs CopyForm vs CTASocial Proof vs TrustNavigation vs Layout

Popular Combos

Best CTA Tests for CheckoutBest Layout Tests for HomepageBest Pricing Tests for Pricing PagesBest Form Tests for SignupBest Social Proof for Landing Pages

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Industry Testing GuidesConversion Rate BenchmarksA/B Test IdeasSample Size Calculator