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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

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Homepage: Meta: Top Homepage CRO Patterns

Principle: The highest-ROI tests on homepages are usually structural (CTA placement, sticky nav, multi-step forms) rather than content changes. Copy matters most for nav labels and CTAs. Social proof works for social platforms but can backfire for professional services. Carousels consistently underperform static alternatives.

Testing StrategyCross-Industry

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Browse Experiments By

Outcome

Winning TestsFailed Tests

Category

CTAPricingLayoutFormSocial ProofTrustNavigationCopy & MessagingImageryMobile UXPersonalizationMeasurementTesting Strategy

Page Type

HomepageLanding PageCheckoutCartPricing PageProduct PageCategory PageContent PageMobileSignupForm PageThank You Page

Industry

E-commerceSaaSFintechEdTechEnergy & UtilitiesMediaTravelRetailHealthcareCross-IndustryNonprofitServices

Comparisons

CTA vs LayoutPricing vs CopyForm vs CTASocial Proof vs TrustNavigation vs Layout

Popular Combos

Best CTA Tests for CheckoutBest Layout Tests for HomepageBest Pricing Tests for Pricing PagesBest Form Tests for SignupBest Social Proof for Landing Pages

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