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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

3 experiments
Winners, losers & inconclusive
Full statistical details
winner+8.5%

Pricing Page: Least Or Most Expensive First

Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingEdTech
winner+19.0%

Signup: Account Page Social Proof + Free Account Emphasis

Problem: Users on the signup need validation from others before committing — without visible proof of success, they hesitate.

Social ProofEdTech
winner+10.5%

Pricing Page: Lower Price Frames

Problem: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingEdTechn=11,351

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