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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

62 experiments
Winners, losers & inconclusive
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inconclusive

Homepage: DIR - Mobile Homepage

Context: Mobile users experience the homepage differently — smaller screens, touch targets, and limited attention require purpose-built design.

LayoutEnergy & Utilitiesn=0
inconclusive

Homepage: OAM - Homepage

Context: How "Oam - homepage" is implemented on the homepage can meaningfully affect conversion — this element is worth testing.

LayoutEnergy & Utilitiesn=0

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