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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

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inconclusive

Landing Page: Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts

Context: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Social ProofFintech
inconclusive+32.5%

Multiple: Insurance Funnel CRO: Multi-Product Quote and Checkout Optimization

Context: How prices are displayed on the multiple directly influences perceived value and willingness to buy.

FormFintech

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