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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

2 experiments
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inconclusive+50.0%

Mobile-app-onboarding: The Guardian App Onboarding: Remove 'Start Reading' CTA to Force Registration Awareness

Context: The primary call-to-action on the mobile-app-onboarding isn't converting at its potential — design, copy, or placement may be the bottleneck.

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inconclusive+75.0%

Onboarding flow: Guardian App Onboarding: Removing 'Start Reading' CTA

Context: The primary call-to-action on the onboarding flow isn't converting at its potential — design, copy, or placement may be the bottleneck.

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