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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

6 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive+35.0%

Landing Page: B2B Landing Page Optimization Program for 3M

Context: Users on the landing page don't feel confident enough to proceed — they need reassurance that their data and money are safe.

LayoutSaaS
inconclusive+70.0%

Pricing Page: Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans

Context: The headline on the pricing page may not resonate with what users actually care about or address their top objections.

PricingSaaS
inconclusive+250.0%

Landing-page: Tipalti B2B FinTech: Research-Led Experimentation Lifts Lead-to-Opportunity from 5% to 24%

Context: Users can't quickly find relevant products or content on the landing-page, leading to frustration and early exits.

CTASaaS
inconclusive+45.0%

Pricing page: Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits

Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingSaaS
inconclusive+70.0%

Product detail page: Hyperice: Recovery Technology eCommerce CRO Programme

Context: Users on the product detail page need validation from others before committing — without visible proof of success, they hesitate.

LayoutSaaS
inconclusive+150.0%

Homepage: Navex Global: Compliance SaaS Homepage and Demo Request Redesign

Context: The headline on the homepage may not resonate with what users actually care about or address their top objections.

CTASaaS

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