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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

11 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive

Content Page: Inline Link Nudge

Context: Form input design on the content page affects completion rates — label placement, validation timing, and field clarity all matter.

Copy & MessagingCross-Industry
inconclusive

Content Page: Maybe Later on Content Page

Context: Key actions on the content page disappear as users scroll, creating a gap between intent and the ability to act.

LayoutCross-Industry
inconclusive

Content Page: Inline Link Nudge on Content Page

Context: The primary call-to-action on the content page isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=411,288
inconclusive

Content Page: Contrast Links & Buttons on Content Page

Context: The primary call-to-action on the content page isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=142,102
inconclusive

Content Page: Nagging Results on Content Page

Context: Users on the content page need validation from others before committing — without visible proof of success, they hesitate.

LayoutCross-Industryn=131,642
inconclusive

Content Page: Repeated Bottom Call To Action on Content Page

Context: The primary call-to-action on the content page isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=108,360
inconclusive

Content Page: Links Or Buttons on Content Page

Context: The primary call-to-action on the content page isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=98,697
inconclusive

Content Page: Inline Link Nudge on Content Page

Context: The primary call-to-action on the content page isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=67,295
inconclusive

Content Page: Welcome Mat - Partial on Content Page

Context: Users on the content page need validation from others before committing — without visible proof of success, they hesitate.

LayoutCross-Industryn=34,967
inconclusive

Content Page: Inline Link Nudge on Content Page

Context: The primary call-to-action on the content page isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=10,258
inconclusive

Content Page: Sticky Call To Action on Content Page

Context: Key actions on the content page disappear as users scroll, creating a gap between intent and the ability to act.

CTACross-Industryn=7,999

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