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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

4 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive

Pricing Page: Company Logos

Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

Social ProofCross-Industry
inconclusive+70.0%

Pricing Page: Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans

Context: The headline on the pricing page may not resonate with what users actually care about or address their top objections.

PricingSaaS
inconclusive+65.0%

Pricing Page: Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth

Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingEdTech
inconclusive+45.0%

Pricing page: Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits

Context: How prices are displayed on the pricing page directly influences perceived value and willingness to buy.

PricingSaaS

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