Skip to main content

The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

1 experiments
Winners, losers & inconclusive
Full statistical details
loser-9.0%

Homepage: Screenshot Testimonials (Non-Authentic) Hurt Signups -9.7%

Problem: Users on the homepage need validation from others before committing — without visible proof of success, they hesitate.

Social ProofCross-Industry

Stop Re-Running Failed Tests

Build on what's already been learned. Save your own experiments, surface winning patterns, and make every test count.

Start freeTry the calculator

Browse Experiments By

Outcome

Winning TestsFailed Tests

Category

CTAPricingLayoutFormSocial ProofTrustNavigationCopy & MessagingImageryMobile UXPersonalizationMeasurementTesting Strategy

Page Type

HomepageLanding PageCheckoutCartPricing PageProduct PageCategory PageContent PageMobileSignupForm PageThank You Page

Industry

E-commerceSaaSFintechEdTechEnergy & UtilitiesMediaTravelRetailHealthcareCross-IndustryNonprofitServices

Comparisons

CTA vs LayoutPricing vs CopyForm vs CTASocial Proof vs TrustNavigation vs Layout

Popular Combos

Best CTA Tests for CheckoutBest Layout Tests for HomepageBest Pricing Tests for Pricing PagesBest Form Tests for SignupBest Social Proof for Landing Pages

Explore More

Industry Testing GuidesConversion Rate BenchmarksA/B Test IdeasSample Size Calculator