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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

18 experiments
Winners, losers & inconclusive
Full statistical details
winner+5.0%

Listing: Multiple Steps

Problem: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.

NavigationCross-Industry
winner+9.0%

Listing: Icon Labels

Problem: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.

FormCross-Industry
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

PricingTravel
winner

Listing: Listing Page

Problem: How "Listing page" is implemented on the listing can meaningfully affect conversion — this element is worth testing.

FormE-commerce
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

LayoutTravel
winner

Listing: Listing Page

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationE-commerce
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationTravel
winner

Listing: Listing Page

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
winner

Listing: Listing Page

Problem: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.

LayoutTravel
winner

Listing: Search UX Enhancement

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationE-commerce
winner

Listing: Listing Page

Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationTravel
winner

Listing: Something Better Than Classic Pulldown Menus, As Expected

Problem: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.

NavigationE-commerce
winner

Listing: Layout Optimization

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutSaaS
winner

Listing: The UI Classic: List Vs Grid View

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
winner

Listing: Search UX Enhancement

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationSaaS
winner

Listing: Navigation Structure Test

Problem: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.

FormSaaS

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