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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

162 experiments
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inconclusive

Landing Page: Weekends on Command 24 PPC

Context: How "Weekends on command 24 ppc" is implemented on the landing page can meaningfully affect conversion — this element is worth testing.

LayoutEnergy & Utilitiesn=0
winner

Landing Page: Social Proof Display

Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

PricingEnergy & Utilitiesn=0

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