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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

24 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive+0.6%

Landing Page: Social Proof

Context: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Copy & MessagingEnergy & Utilitiesn=16,389
inconclusive-12.9%

Homepage: Mobile Homepage

Context: Mobile users experience the homepage differently — smaller screens, touch targets, and limited attention require purpose-built design.

Copy & MessagingEnergy & Utilitiesn=13,716
inconclusive+5.7%

Landing Page: Desktop Grid Builder Experience

Context: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Copy & MessagingEnergy & Utilitiesn=11,805
inconclusive

Listing: Nagging Results

Context: How "Nagging results" is implemented on the listing can meaningfully affect conversion — this element is worth testing.

Copy & MessagingCross-Industryn=7,934

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