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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

45 experiments
Winners, losers & inconclusive
Full statistical details
winner+2.8%

Landing Page: Copy & Messaging Optimization

Problem: The copy on the landing page may not be speaking to users' actual motivations — the words you use shape how users perceive the offer.

Copy & MessagingEnergy & Utilitiesn=12,981
inconclusive+5.7%

Landing Page: Desktop Grid Builder Experience

Context: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Copy & MessagingEnergy & Utilitiesn=11,805
winner+7.5%

Signup: How It Works

Problem: The headline on the signup may not resonate with what users actually care about or address their top objections.

Copy & MessagingHealthcaren=8,231
inconclusive

Listing: Nagging Results

Context: How "Nagging results" is implemented on the listing can meaningfully affect conversion — this element is worth testing.

Copy & MessagingCross-Industryn=7,934
loser-3.3%

Checkout: We're Holding Your Rate Urgency

Problem: Without clear urgency signals, users delay their decision on the checkout, leading to drop-offs and abandoned sessions.

Copy & MessagingEnergy & Utilitiesn=5,750

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