Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.
Problem: The primary call-to-action on the homepage isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The registration experience on the homepage asks too much too soon, causing potential users to drop off.
Problem: The primary call-to-action on the homepage isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Key actions on the homepage|landing disappear as users scroll, creating a gap between intent and the ability to act.
Sticky mobile CTAs can compress time-on-page meaningfully (~15% faster) without sacrificing engagement signals — users converted at a directionally higher rate AND moved through the page faster, suggesting reduced hesitation rather than rushed clicks. The result was shipped via 90/10 holdout monitoring rather than traditional 50/50 A/B inference — the high baseline (~85%) and limited mobile traffic made full A/B underpowered, so the team chose a holdout-validated rollout as the deliberate methodology. Bayesian P(variant > control) was ~0.90, supporting the directional ship call. Worth noting: external research flags sticky CTAs as context-dependent — they help when the primary action is buried below the fold, but can hurt on shorter pages where the original CTA is already visible.
Problem: Key actions on the checkout disappear as users scroll, creating a gap between intent and the ability to act.
Problem: The primary call-to-action on the checkout isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the general isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: Each additional form field adds friction to the product, increasing the chance users abandon before completing their submission.
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the signup isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the homepage isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the pricing page isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The first screen of the homepage must immediately communicate value — if it doesn't, users bounce before scrolling.
Problem: How "Pop-up demo request form on high-intent page" is implemented on the landing can meaningfully affect conversion — this element is worth testing.
Problem: The first screen of the homepage must immediately communicate value — if it doesn't, users bounce before scrolling.
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