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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

64 experiments
Winners, losers & inconclusive
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winner+4.0%

Landing Page: Layout Optimization

Problem: The information hierarchy on the landing page may not match how users actually scan and process the content.

LayoutEnergy & Utilitiesn=7,923
winner+20.1%

Product Page: Grid Product Cards [Desktop Only]

Problem: The information hierarchy on the product page may not match how users actually scan and process the content.

LayoutEnergy & Utilitiesn=7,168
winner+20.2%

Landing Page: Texas Grid Plan Builder

Problem: The information hierarchy on the landing page may not match how users actually scan and process the content.

LayoutEnergy & Utilitiesn=3,592
winner+10.4%

Homepage: Homepage Use Case

Problem: The headline on the homepage may not resonate with what users actually care about or address their top objections.

LayoutEnergy & Utilitiesn=2,694

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