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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

90 experiments
Winners, losers & inconclusive
Full statistical details
winner

Home landing: CTA Button Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutSaaS
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutSaaS
winner

Home landing: Checkout Flow Simplification

Problem: Friction during the home landing process causes users to abandon right when they're closest to converting.

LayoutSaaS
loser

Listing: Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

LayoutSaaS
loser

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
loser

Listing: Listing Page — One Modal Too Far: Booking's Rejected Destination Overlay Experiment

Problem: Capturing visitor attention on the listing with modals or overlays is a balance between engagement and annoyance.

LayoutTravel
winner

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
winner

Home landing: Layout Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutTravel
winner

Home landing: Homepage — All These Tested Homepage Variations - Perhaps This One Will Help?

Problem: Product recommendations on the home landing either help users find what they need or add noise that distracts from the primary purchase.

LayoutSaaS
winner

Home landing: Search UX Enhancement

Problem: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.

LayoutTravel

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