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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

6 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive+125.0%

Multiple: Mobile Search Bar Visibility and Heatmap-Driven PDP Redesign

Context: Users arriving at the multiple can't efficiently find what they're looking for, increasing bounce rates.

Mobile UXE-commerce
inconclusive+32.5%

Multiple: Mobile Conversion Parity Program for Women's Fashion Retailer

Context: Mobile users experience the multiple differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXE-commerce
inconclusive+32.5%

Multiple: Subscription Dog Food Funnel: Mobile and Checkout A/B Testing

Context: Mobile users experience the multiple differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXE-commerce
inconclusive

Homepage: Mobile Homepage

Context: Mobile users experience the homepage differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXEnergy & Utilitiesn=28,531
inconclusive+1.8%

Mobile: Mobile Grid Page

Context: Mobile users experience the mobile differently — smaller screens, touch targets, and limited attention require purpose-built design.

Mobile UXEnergy & Utilitiesn=20,090
inconclusive

Landing Page: Grid Page - Top Row Filter

Context: Users can't quickly find relevant products or content on the landing page, leading to frustration and early exits.

Mobile UXEnergy & Utilitiesn=0

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