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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

24 experiments
Winners, losers & inconclusive
Full statistical details
winner+55.0%

Homepage: Action-Oriented Navigation Label

Problem: Users arriving at the homepage can't efficiently find what they're looking for, increasing bounce rates.

NavigationCross-Industry
winner+16.5%

Landing: Remove Navigation from Landing Pages (Tunnel)

Problem: Users arriving at the landing can't efficiently find what they're looking for, increasing bounce rates.

NavigationCross-Industry
winner+12.5%

Homepage: Product Category Links on Homepage

Problem: Users arriving at the homepage can't efficiently find what they're looking for, increasing bounce rates.

NavigationE-commerce
winner+12.2%

Mobile: Mobile Super Nav Clarity

Problem: Users arriving at the mobile can't efficiently find what they're looking for, increasing bounce rates.

NavigationEnergy & Utilitiesn=203,935

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