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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

6 experiments
Winners, losers & inconclusive
Full statistical details
winner

Product: Product Page — "In X Carts" Social Proof Message

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofE-commerce
winner

Product: Product Page — Replicates 's Experiment Which Confirms A Better Customer Rating Format

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Listing: Listing Page

Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Home landing: Form Field Labels

Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.

Social ProofSaaS
winner

Product: Product Page

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Product: Product Page — A/B Tested Company Logos And A Smaller Add-To-Cart Button

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

Social ProofE-commerce

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