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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

21 experiments
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winner+21.5%

Landing Page: Paid Landing Pages

Problem: How "Paid landing pages" is implemented on the landing page can meaningfully affect conversion — this element is worth testing.

Social ProofEnergy & Utilitiesn=4,831

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