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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

21 experiments
Winners, losers & inconclusive
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loser-17.4%

Landing Page: Auto Pay Opt-In / Unlock

Problem: Multi-step processes on the landing page can overwhelm users if they can't see how far along they are or how much is left.

PricingEnergy & Utilitiesn=2,276

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