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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

5 experiments
Winners, losers & inconclusive
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loser

Listing: Listing Page

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
loser

Listing: Listing Page — Suggesting That Less Isn't Necessarily More

Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.

LayoutE-commerce
loser

Listing: Listing Page — Ghost Buttons

Problem: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTATravel
loser

Listing: Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

LayoutSaaS
loser

Listing: Listing Page — One Modal Too Far: Booking's Rejected Destination Overlay Experiment

Problem: Capturing visitor attention on the listing with modals or overlays is a balance between engagement and annoyance.

LayoutTravel

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