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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

2 experiments
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winner

Signup: CTA Button Optimization

Problem: The primary call-to-action on the signup isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTATravel
winner

Signup: Explainer Video Addition

Problem: Visual elements on the signup aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryTravel

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