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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

104 experiments
Winners, losers & inconclusive
Full statistical details
loser

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
winner

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
winner

Product: Product Page

Problem: Visual elements on this product carry weight — they can build trust, communicate value, or add unnecessary noise.

ImageryE-commerce
winner

Product: Product Page

Problem: How users find their way around this product determines whether they reach the content or product they came for.

NavigationTravel

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