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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

4 experiments
Winners, losers & inconclusive
Full statistical details
loser

Product: Product Page

Problem: Visual emphasis on the product may not be drawing attention to the right elements — size, color, and contrast guide the eye.

Copy & MessagingE-commerce
loser

Product: Product Page — Smaller & Shorter Product Titles

Problem: How "Product page — smaller & shorter product titles" is implemented on the product can meaningfully affect conversion — this element is worth testing.

Copy & MessagingE-commerce
loser-9.0%

Homepage|landing: 'How It Works' Section Removal Hurt -4.6% to -11.7%

Problem: The registration experience on the homepage|landing asks too much too soon, causing potential users to drop off.

Copy & MessagingCross-Industry
loser-3.3%

Checkout: We're Holding Your Rate Urgency

Problem: Without clear urgency signals, users delay their decision on the checkout, leading to drop-offs and abandoned sessions.

Copy & MessagingEnergy & Utilitiesn=5,750

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