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Does Adding a Shopping CTA to the Main Navigation Drive Plan Views?

Button engagement alone does not show whether the element helped conversion. The topline movement was small and uncertain, while the diagnostic path exposed a larger problem: only about six of every hundred button interactions reached the next funnel stage. The label appears to have attracted people looking for account access rather than shopping, and an added modal inserted another step before the destination. Some activity also shifted away from stronger existing paths. For global navigation changes, evaluate downstream completion by origin page and intent; raw click volume can reward the wrong behavior.