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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

17 experiments
Winners, losers & inconclusive
Full statistical details
loser

Listing: Listing Page — One Modal Too Far: Booking's Rejected Destination Overlay Experiment

Problem: Capturing visitor attention on the listing with modals or overlays is a balance between engagement and annoyance.

LayoutTravel
loser

Signup: Signup — Signup, This Experiment Suggests

Problem: The registration experience on the signup asks too much too soon, causing potential users to drop off.

LayoutTravel
loser

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutE-commerce
loser

Listing: Has Been A/B Testing Link Colors (Again) And This Light Blue Didn't Pass

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

LayoutSaaS
loser

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
loser

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
loser

Product: Product Page — : Floating Buy Box

Problem: Key actions on the product disappear as users scroll, creating a gap between intent and the ability to act.

LayoutE-commerce
loser

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutE-commerce
loser

Listing: Listing Page

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
loser

Listing: Listing Page — Suggesting That Less Isn't Necessarily More

Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.

LayoutE-commerce
loser

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
loser

Product: Product Page — Auto Suggested Dates In This Failed A/B Test

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutTravel
loser

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutTravel
loser-5.8%

Landing Page: Combination

Problem: How "Combination" is implemented on the landing page can meaningfully affect conversion — this element is worth testing.

LayoutEnergy & Utilitiesn=15,455
loser-13.5%

Mobile: Mobile & Tablet Grid Builder Experience

Problem: Users arriving at the mobile can't efficiently find what they're looking for, increasing bounce rates.

LayoutEnergy & Utilitiesn=15,342
loser-18.9%

Landing Page: Grid vs List Layout

Problem: The information hierarchy on the landing page may not match how users actually scan and process the content.

LayoutEnergy & Utilitiesn=3,978
loser-7.3%

Checkout: Layout Optimization

Problem: Friction during the checkout process causes users to abandon right when they're closest to converting.

LayoutEnergy & Utilitiesn=3,009

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