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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

201 experiments
Winners, losers & inconclusive
Full statistical details
winner

Listing: Search UX Enhancement

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationSaaS
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutSaaS
winner

Home landing: Checkout Flow Simplification

Problem: Friction during the home landing process causes users to abandon right when they're closest to converting.

LayoutSaaS
winner

Home landing: Navigation Structure Test

Problem: Users arriving at the home landing can't efficiently find what they're looking for, increasing bounce rates.

FormTravel
winner

Home landing: Navigation Optimization

Problem: Users arriving at the home landing can't efficiently find what they're looking for, increasing bounce rates.

NavigationTravel
winner

Listing: Navigation Structure Test

Problem: Users arriving at the listing can't efficiently find what they're looking for, increasing bounce rates.

FormSaaS
winner

Signup: CTA Button Optimization

Problem: The primary call-to-action on the signup isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTATravel
winner

Signup: Explainer Video Addition

Problem: Visual elements on the signup aren't doing enough to communicate value, build trust, or guide users toward the next step.

ImageryTravel
winner

Home landing: Search UX Enhancement

Problem: Users arriving at the home landing can't efficiently find what they're looking for, increasing bounce rates.

FormTravel
winner

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
winner

Home landing: Homepage — 4 Button Labels With "Try It Now" Possibly Leading

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

FormSaaS
winner

Home landing: Layout Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutTravel
winner

Home landing: Homepage — All These Tested Homepage Variations - Perhaps This One Will Help?

Problem: Product recommendations on the home landing either help users find what they need or add noise that distracts from the primary purchase.

LayoutSaaS
winner

Home landing: Search UX Enhancement

Problem: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.

FormTravel
winner

Product: Product Page

Problem: Visual elements on this product carry weight — they can build trust, communicate value, or add unnecessary noise.

ImageryE-commerce
winner

Home landing: Search UX Enhancement

Problem: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.

LayoutTravel
winner

Product: Product Page

Problem: How users find their way around this product determines whether they reach the content or product they came for.

NavigationTravel
winner+52.5%

Landing Page: Long-Form Landing Page

Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Copy & MessagingSaaS
winner+64.0%

Homepage: Explainer Video on Homepage

Problem: Visual elements on the homepage aren't doing enough to communicate value, build trust, or guide users toward the next step.

LayoutSaaS
winner+115.0%

Checkout: Checkout Objection Copy

Problem: Each additional form field adds friction to the checkout, increasing the chance users abandon before completing their submission.

Copy & MessagingSaaS

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