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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

594 experiments
Winners, losers & inconclusive
Full statistical details
loser

Listing: Listing Page — Suggesting That Less Isn't Necessarily More

Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.

LayoutE-commerce
winner

Product: Product Page

Problem: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.

LayoutE-commerce
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationE-commerce
winner

Product: Product Page

Problem: Visual emphasis on the product may not be drawing attention to the right elements — size, color, and contrast guide the eye.

LayoutE-commerce
winner

Product: CTA Button Optimization

Problem: Each additional form field adds friction to the product, increasing the chance users abandon before completing their submission.

CTAE-commerce
winner

Product: Product Page

Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.

PricingE-commerce
loser

Product: Product Page — Smaller & Shorter Product Titles

Problem: How "Product page — smaller & shorter product titles" is implemented on the product can meaningfully affect conversion — this element is worth testing.

Copy & MessagingE-commerce
winner

Home landing: UX Pattern Optimization

Problem: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.

LayoutE-commerce
winner

Product: Product Page

Problem: How prices are displayed on the product directly influences perceived value and willingness to buy.

PricingE-commerce
winner

Home landing: CTA Button Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutTravel
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationTravel
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
loser

Home landing: Headline & Copy Test

Problem: The headline on the home landing may not resonate with what users actually care about or address their top objections.

FormTravel
winner

Product: Product Page

Problem: Friction during the product process causes users to abandon right when they're closest to converting.

TrustE-commerce
loser

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
inconclusive

Product: Conversational Filters on Product Page

Context: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

NavigationCross-Industryn=3,080,311
inconclusive

Listing: Already Viewed Label

Context: Form input design on the listing affects completion rates — label placement, validation timing, and field clarity all matter.

Copy & MessagingCross-Industryn=2,452,026
inconclusive

Listing: Single Or Alternative Buttons

Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=1,416,128
inconclusive

Product: Testimonials on Product Page

Context: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofCross-Industryn=1,317,945
inconclusive

Listing: Sticky Call To Action

Context: Key actions on the listing disappear as users scroll, creating a gap between intent and the ability to act.

CTACross-Industryn=1,057,325

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