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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

87 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive

Listing: Fewer Or More Results

Context: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

LayoutCross-Industryn=22,070
inconclusive

Listing: Money Back Guarantee

Context: Users on the listing don't feel confident enough to proceed — they need reassurance that their data and money are safe.

TrustCross-Industryn=21,096
inconclusive

Listing: Nagging Results

Context: How "Nagging results" is implemented on the listing can meaningfully affect conversion — this element is worth testing.

Copy & MessagingCross-Industryn=7,934
inconclusive

Listing: Action Button

Context: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTACross-Industryn=7,173
inconclusive

Listing: Priming Step

Context: Friction during the listing process causes users to abandon right when they're closest to converting.

NavigationCross-Industryn=6,146
inconclusive

Listing: Benefit Bar

Context: Users on the listing aren't seeing a clear enough reason to act — the benefits aren't standing out from the noise.

LayoutCross-Industryn=4,302
inconclusive

Listing: Above The Fold Call To Action

Context: The first screen of the listing must immediately communicate value — if it doesn't, users bounce before scrolling.

CTACross-Industryn=823

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