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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

12 experiments
Winners, losers & inconclusive
Full statistical details
loser

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
loser

Home landing: Headline & Copy Test

Problem: The headline on the home landing may not resonate with what users actually care about or address their top objections.

FormTravel
loser

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
loser

Product: Product Page — Auto Suggested Dates In This Failed A/B Test

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutTravel
loser

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutTravel
loser

Listing: Listing Page — Ghost Buttons

Problem: The primary call-to-action on the listing isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTATravel
loser

Signup: Signup — Signup, This Experiment Suggests

Problem: The registration experience on the signup asks too much too soon, causing potential users to drop off.

LayoutTravel
loser

Home landing: Social Proof Display

Problem: Users on the home landing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
loser

General: Navigation Structure Test

Problem: The primary call-to-action on the general isn't converting at its potential — design, copy, or placement may be the bottleneck.

NavigationTravel
loser

Product: Product Page

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

FormTravel
loser

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
loser

Listing: Listing Page — One Modal Too Far: Booking's Rejected Destination Overlay Experiment

Problem: Capturing visitor attention on the listing with modals or overlays is a balance between engagement and annoyance.

LayoutTravel

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