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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

28 experiments
Winners, losers & inconclusive
Full statistical details
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

PricingTravel
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

LayoutTravel
winner

Home landing: CTA Button Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

NavigationTravel
winner

Home landing: CTA Button Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutTravel
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationTravel
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
winner

Product: Product Page — Replicates 's Experiment Which Confirms A Better Customer Rating Format

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Home landing: UX Pattern Optimization

Problem: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.

LayoutTravel
winner

Product: Product Page

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

CTATravel
winner

Listing: Listing Page

Problem: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.

LayoutTravel
winner

Listing: Listing Page

Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Home landing: Search UX Enhancement

Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.

NavigationTravel
winner

Product: Product Page

Problem: This product has conversion optimization opportunities worth testing.

LayoutTravel
winner

Listing: Listing Page

Problem: Users can't quickly find relevant products or content on the listing, leading to frustration and early exits.

NavigationTravel
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
winner

Product: Product Page

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Home landing: Hero Image Variation

Problem: The first screen of the home landing must immediately communicate value — if it doesn't, users bounce before scrolling.

ImageryTravel
winner

Home landing: Navigation Structure Test

Problem: Users arriving at the home landing can't efficiently find what they're looking for, increasing bounce rates.

FormTravel
winner

Home landing: Navigation Optimization

Problem: Users arriving at the home landing can't efficiently find what they're looking for, increasing bounce rates.

NavigationTravel

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