Skip to main content

The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

64 experiments
Winners, losers & inconclusive
Full statistical details
winner

Product: Product Page — Product Quantity Options Receive A Confirmation From This A/B Test

Problem: Users arriving at the product can't efficiently find what they're looking for, increasing bounce rates.

LayoutE-commerce
winner

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutE-commerce
winner

Home landing: UX Pattern Optimization

Problem: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.

LayoutTravel
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
winner

Listing: Listing Page

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
winner

Product: Product Page

Problem: The first screen of the product must immediately communicate value — if it doesn't, users bounce before scrolling.

LayoutE-commerce
winner

Product: Product Page

Problem: Visual emphasis on the product may not be drawing attention to the right elements — size, color, and contrast guide the eye.

LayoutE-commerce
winner

Product: Product Page

Problem: Users on the product don't feel confident enough to proceed — they need reassurance that their data and money are safe.

LayoutE-commerce
winner

Home landing: UX Pattern Optimization

Problem: Users can't quickly find relevant products or content on the home landing, leading to frustration and early exits.

LayoutE-commerce
winner

Listing: Listing Page

Problem: How prices are displayed on the listing directly influences perceived value and willingness to buy.

LayoutTravel
winner

Home landing: CTA Button Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutTravel
winner

Listing: Listing Page

Problem: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutE-commerce
winner

Product: Product Page

Problem: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.

LayoutE-commerce
winner+5.3%

Checkout: Multiple Steps

Problem: Friction during the checkout process causes users to abandon right when they're closest to converting.

LayoutCross-Industry
winner

Content Page: Maybe Later

Problem: How "Maybe later" is implemented on the content page can meaningfully affect conversion — this element is worth testing.

LayoutCross-Industry
winner

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutE-commerce
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutE-commerce
winner

Product: CTA Button Optimization

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutE-commerce
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
winner

Product: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the product can meaningfully affect conversion — this element is worth testing.

LayoutE-commerce

Stop Re-Running Failed Tests

Build on what's already been learned. Save your own experiments, surface winning patterns, and make every test count.

Browse Experiments By

Comparisons

Popular Combos

Explore More